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80% of mobile consumers are influenced by in-store Wi-Fi when deciding where...

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks In early 2013, IDC issued the updated version of its IDC Retail Insights report outlining the top 10 predictions...

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Book Review: The Retail Revival

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Canadian Doug Stephens, founder of “Retail Prophet” is the author of the groundbreaking book, The Retail Revival:...

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D11: Mary Meeker and the “State of the Internet” Report

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks Since its debut in 2003, The Wall Street Journal’s D: All Things Digital conference has been breaking news and...

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In Store Social Wi-Fi : Turning Browsers Into Buyers

A guest blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. The brick-and-mortar store experience has remained remarkably unchanged in the past 50 years. Since the days of...

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Extending the virtual shopping experience to the third shelf

A blog post by Lina Arseneault, Senior Director of Marketing at AirTight Networks. What if companies could go beyond merely advertising to consumers or even trying to “engage” them in social media, and...

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